麻豆原创

Develop the skills and practical experience required to pursue a career in the marketing and management of festivals, events and conferences

Overview

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.

You鈥檒l be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.

Course details

Marketing requires a wide range of skills. You鈥檒l learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.

You鈥檒l develop brand management, quantitative and qualitative research skills and presentation techniques 麻豆原创 the ability to formulate policies and plans and deliver exciting business or cultural experiences.

You鈥檒l benefit from our strong links within the global marketing, advertising, festival and event industries, as well as guest speakers. You鈥檒l have the opportunity to immerse yourself in marketing practice within one of the most famous festival cities in the world.

Careers

The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of positions worldwide.

You鈥檒l be particularly well-equipped for marketing roles in the festivals, events and conference industries.