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The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.

This online programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace.

Career Direction

The course is key to keeping you at the forefront of modern marketing practice. It provides the skills to implement and manage effective social media and digital marketing campaigns around the world. You will be fully prepared to apply your new media skills in a top level marketing position or progress to entrepreneurship.