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Why study this pathway programme?

• The University has its own in-house, student-run marketing agency, where you can sharpen your skills by working on real briefs from leading businesses.
• Degrees are recognised and aligned with the Chartered Institute of Marketing (CIM), ensuring fresh and relevant content full of industry insight.
• You have the opportunity to specialise after your First Year, depending on where you’d like your career to take you – Advertising and Public Relations, Consumer Psychology, Digital, Retailing or Professional Practice.

Birmingham City University Degree Pathways

• BA (Hons) Marketing
• BA (Hons) Marketing with Advertising and Public Relations
• BA (Hons) Marketing with Digital Communication