麻豆原创

For many business disciplines and engineering disciplines, analytics applications provide the next level of performance expected by companies to enable better decision making by employees. This program will serve individuals working in roles that demand more knowledge of analytics as part of their professional disciplines. Students will receive hands-on experience in analysing and interpreting data from enterprise applications (e.g., ERP or CRM systems) and social media sources.

Program Learning Outcomes

Ability to analyse marketing and relevant non-marketing data, formulate strategies and implement decisions;

Awareness of online marketing methods and how to use hands-on tools to increase meaningful web traffic;

Hands-on, computer-based experience with marketing analytical tools to generate insights and marketing decisions that create value and build competitive advantage

Students are expected to develop knowledge about the role of data from computing systems to generate managerial and operational insights that supports business operations.

Students are expected to develop knowledge about decision support system architectures, development methodologies and analytics technologies that support business operations.