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Public relations, advertising and social media are prevalent in today’s workplace as professionals create persuasive messages to build brands, communicate with target audiences, sell products or promote services.

In Point Park University’s B.A. in Public Relations, Advertising and Social Media program — available on campus or fully online — students will learn how to strategically create messaging and campaigns to meet the ever-changing needs of the industry.

The program's curriculum combines theory, skills development and hands-on learning where students will interact with professional clients to hone their communication skills.

Being located in Downtown Pittsburgh allows our students to network with industry professionals and land internships and co-op experiences at corporate, agency and nonprofit organizations, as well as through classroom experiences in conjunction with Wood Street Communications.

Choose a Concentration as a Course of Study

Students select a concentration in PR and advertising or social media:

PR and Advertising Concentration

Students are provided with hands-on, real-world PR and advertising assignments beginning their first year and continuing throughout their academic career, which enables high-quality portfolio building.

Students can take courses in PR/advertising writing and campaigns, special events planning, marketing communications, graphic design, social media, crisis communication and sports media.

Social Media Concentration

Students are provided an in-depth study of social media theories and practices in PR, advertising and marketing communication. This concentration provides students the opportunity to study, design and manage social media content as an extension of what they are learning as part of the PR/advertising curriculum.

Students can take courses in social media marketing, analytics and SEO, social media crisis communications, graphic design and PR/advertising/social media campaigns.

Career Options: What You Can Do With a PR, Advertising & Social Media Degree

Public relations specialist
Advertising account executive
Communications director
Social media manager
Social media influencer
Copywriter
Promotions manager
Content specialist
Brand manager

PROGRAM OBJECTIVES Upon successful completion of this program, a student will be able to: 1. Research, write, and edit professional quality public relations and advertising materials. 2. Demonstrate an understanding of principles of media design, aesthetics, and composition. 3. Apply ethical and legal principles to integrated communications campaigns and composition. 4. Conduct and analyze primary and secondary research, including interpreting surveys, managing focus groups, and interpreting web analytics. 5. Critically analyze the quality and effectiveness of advertising, public relations and marketing programs. 6. Employ

• PR and Advertising
• Social Media