麻豆原创

Integrate the art of creative expression with the science of marketing and operations management as you build fashion merchandising skills with a digital emphasis. Using critical industry software applications, you will learn to present products in a visually compelling way both online and in-store, analyze and display important data, develop new product assortments, source products from the global marketplace, measure market trends, correctly price and reduce items and ensure sustainable bottom-line business results.

Through course assignments and a required professional internship experience, you will gain valuable work experience prior to graduation, while learning to ensure stores are well supplied to operate efficiently. Students in this nationally ranked program have access to cutting-edge technology and graduates possess the skills needed for career opportunities with national brands, manufacturers, product developers and design firms.

Career Paths

Upon graduation, you will be poised for success in diverse career fields, including:

Trend analysis
Styling
Marketing
Visual communication
Retail leadership in boutiques and large corporate stores

Buying and planning
Product development
Supply chain management
E-commerce
Web design

Highlights

Travel Opportunities

Take advantage of an annual program trip to New York City for industry and alumni events and interviews at prospective internship sites. We also offer faculty-led, international travel courses to locations such as London, Paris and Spain.