The B.S. in Business Administration with a concentration in Marketing gives students a comprehensive overview of marketing principles and practices. The program features a balanced blend of professional application and intellectual knowledge with a curriculum designed to respond to the changing needs of business. RMU also sponsors an award-winning student chapter of the American Marketing Association, the leading organization for marketing professionals. With the 4+1 integrated degree program, students can go on to earn their M.B.A. with only one additional year of study.
Graduates hold positions in sales, advertising, research, marketing consulting, public relations, communications, supply chain management, data analytics, and retailing. Jobs include sales professional, account manager, market researcher, media buyer, consultant, data analyst, supply chain professional and public relations account executive.
These are some of the classes for students in this academic program:
The Psychology of Sales
Consumer Behavior
Social Media for Marketing
*Price shown is for indicative purposes, please
January 2025
Rockwell School of Business
6001 University Boulevard,
MOON TOWNSHIP,
Pennsylvania,
15108, United States
Official transcripts from all secondary schools attended.
Minimum scores required are as follows:
TOEFL - 70 ibt
IELTS (Academic) - 6.0 overall band score
Duolingo English Test (DET) - 95
PTE - 48
*There may be different IELTS requirements depending on your chosen course.
RMU offers the best of a big research uni and a small college, where internationals can choose from multiple on-campus or fully online programs.
