Overview
In industry, marketing endeavours can be described across four inter-connected categories (reference Appendix A for additional detail):
Strategy + Analysis: Understanding buyer values and decision-making processes; brand positioning; outcome driven innovation; and inclusive and intercultural engagement.
Planning + Design: digital content strategies, brand identity, sales team engagement, integrated marketing programs.
Execution: Leverage engagement channels and tech platforms to distribute digital content using digital platforms and properties, interactive digital strategies, and technology, and leveraging digital behaviours to achieve digital sales.
Assessment: Conduct program analytics using digital behaviour-based business analytics insights to implement communication program changes; and integrate findings into eCommerce processes and technology platforms.
This core coursework for this certificate consists of 4 courses (8 credits) and addresses each of these categories. The elective course options (4 credits) enable a student to deepen their focus in a specific category or continue their studies across multiple category categories. This philosophy is consistent with how marketing professionals experience their careers; and consistent with the MS Marketing program's philosophy to enable student to be intentional with their coursework and design their studies to achieve a specific goal.
*Price shown is for indicative purposes, please
January 2025
UC Uptown West Campus
2600 Clifton Avenue,
CINCINNATI,
Ohio,
45221, United States
The certificate will be open to all UC graduate students in good standing. However, members of the community with baccalaureate degrees can also apply. In general, successful applicants will be expected to have a GPA of 3.0 or higher in their undergraduate program. Transcripts will be required. Additional factors that will be considered are the applicant's experience level, and prior graduate education, if any. Applicants will not be required to take standardized tests for admission to the certificate.
Although the credits from the certificate can be subsequently applied towards a graduate degree program, admission to the certificate does not imply admission to the degree program. Students who wish to earn a graduate degree in addition to the certificate must apply, meeting the then current admission criteria for admission into the degree program. A student's performance on the certificate courses will be considered when making an admission decision to the degree program.
International student applicants are required to provide specific information about their transcripts or degree programs to facilitate the applicant review process, including transcript translation and evaluation by a recognized translation/evaluation agency. The Test of English as a Foreign Language (TOEFL), or successful completion of ELS Level 112, is required of all applicants whose native language is not English. Expectations for TOEFL scores are a minimum of 550 (paper test), 213 (computer-based test), or 79-80 (internet-based test); a minimum score on the Test of Written English (TWE) of 4.5; and a minimum score of 50 on the Test of Spoken English.
*There may be different IELTS requirements depending on your chosen course.
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