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Writing, Rhetoric & Digital Studies BS/BA

USA

5

What will I learn?

Rhetoric is the study of written, oral, and digital communication. Rhetoric teaches you how to argue, persuade, inform, and express for a variety of professional and personal reasons. Rhetoric teaches you how to invent, organize, arrange, and produce knowledge. Rhetoric teaches you how to create and share meaning. Rhetoric is the basis of all writing we do. Web pages are rhetorical. Technical documents are rhetorical. Movies are rhetorical. Video games are rhetorical. Ads are rhetorical. Medical documents are rhetorical. Legal briefs are rhetorical. Rhetoric is everywhere we engage with ideas and content! WRD is dedicated to the study and teaching of writing practices, public rhetoric, and digital media. With 14 faculty and 2 staff members, we serve over 5,000 undergraduates each year. The WRD BA/BS major offers students three tracks:

  • Professional Writing and Editing (for those who want careers in editing and publishing or writing for/within a nonprofit or business)
  • Rhetorical Theory and Practice (for those who want to get involved in public advocacy, government, or law)
  • Digital Studies (for those who want to write and produce content for electronic spaces and understand how those spaces are designed).

WRD also offers a minor in Writing, Rhetoric and Digital Studies as well as a minor in Profession and Technical Writing

Careers

Grow Your Future

Majoring or minoring in WRD allows you the opportunity to pursue a number of career options

Career opportunities in Writing, Rhetoric, and Digital Studies

Specific Industries as a content creator or writer

Media relations

Media relations

Documentation design

Government (technical documentation, lobbying, politics

Research specialists (think tanks, legal bodies, and industry)

Creative content (video game development, entertainment)

Education (writing for education companies or agencies)

Social media

Website design

App creation

Technical writing

Health industry (documentation, medical information, app development)

Public advocacy (NGO work, non-profit)

Public policy (organizations that require analytical and research skills)

Grant writing

Speech writing

Science writing

Teaching

What You'll Study

The major in Writing, Rhetoric, and Digital Studies (WRD) prepares you for a career in writing. Every industry includes writing. Every industry supports the writing of internal and external documents (memos, reports, technical documents, research studies, social media usage, and website development). Every industry sponsors trade writing (magazines, journals, newsletters, other publications). As a WRD, you will learn rhetorical skills, argumentative/persuasive skills, organizational skills, media skills, web skills, research skills, storytelling skills, informational skills.

Which department am I in?

College of Arts and Sciences

Study options

Full Time (4 Years)

Tuition fees
US$33,406.00 per year
Application deadline

Expected May, October 2025

Start date

January 2025

Venue

College of Arts and Sciences

202 Patterson Office Tower,

LEXINGTON,

Kentucky,

40506, United States

Entry requirements

For international students

Freshman Admission: Applicants who have not attended a college or university upon completion of secondary school AND who have met all requirements including English proficiency as noted below. English proficiency Scores: TOEFL: 71 iBT; IELTS: 6.0; Duolingo: 105. Priority Application Deadline: December 1 for Fall semester (August start); October 15 for Spring semester (January start).

*There may be different IELTS requirements depending on your chosen course.

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